Privacy policy

Last updated: 18 December 2025

Marovella (“we”, “us”, “our”) operates this website and online store, including all related content, features, products, and services (together, the “Services”). Our store is hosted by Shopify, which provides the e-commerce platform that helps us sell and deliver our products.

This Privacy Policy explains how we collect, use, share, and store personal information when you browse our website, make a purchase, create an account, contact us, or otherwise use the Services. If there is any inconsistency between this Privacy Policy and our Terms of Service, this Privacy Policy applies in relation to your personal information.

By using our Services, you confirm that you have read and understood this Privacy Policy.

1) What Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymised or de-identified information.

Depending on how you use our Services, we may collect the following:

  • Contact information: name, email address, phone number, billing address, shipping address

  • Order and transaction details: items viewed, added to cart, purchased, returned, exchanged, cancelled, and purchase history

  • Account details: login information (such as username/password), preferences, settings

  • Payment information: payment method details and transaction confirmations (payments are processed securely via Shopify and payment providers)

  • Customer communications: messages you send us, including emails and support enquiries (and any photos you include)

  • Device and technical data: IP address, device identifiers, browser type, network information

  • Usage data: how you interact with our website (pages viewed, clicks, time spent, navigation)

2) Where We Get Your Information From

We collect personal information from:

  • You directly (e.g., purchases, account creation, forms, emails)

  • Automatically through cookies and similar technologies when you browse our site

  • Service providers working for us (e.g., payments, analytics, fulfilment, customer support)

  • Partners/third parties where permitted (e.g., advertising partners, Shopify features)

3) How We Use Your Personal Information

We use your personal information for the following purposes:

A) To provide and operate the Services

  • process orders and payments

  • deliver items and provide tracking

  • handle returns, refunds, and customer support

  • manage accounts and store preferences

  • improve website performance and customer experience

B) Marketing and promotions

  • send marketing emails or offers (you can unsubscribe at any time)

  • display relevant ads on our site or elsewhere, including based on browsing activity where permitted

C) Security and fraud prevention

  • verify transactions and reduce fraudulent activity

  • protect our website and customers

  • maintain secure account access

D) Legal and compliance

  • comply with legal obligations and valid requests from authorities

  • enforce our Terms and policies

  • protect our rights, customers, and business

4) When We Share Personal Information

We may share personal information when necessary for legitimate business purposes, including:

  • With Shopify and companies that help run our store (payments, checkout, hosting)

  • With service providers such as shipping/fulfilment partners, IT providers, analytics tools, and customer support services

  • With marketing/advertising partners to deliver promotions and relevant advertising (where permitted)

  • When you request it (e.g., delivery requests, social integrations)

  • For legal reasons (e.g., to comply with laws, respond to lawful requests, prevent fraud)

  • Business transfers (e.g., merger, sale, restructuring, insolvency—where permitted by law)

5) Shopify and Platform Processing

Our store is hosted on Shopify. Shopify collects and processes information about how you access and use our store to provide and improve its services. Information you submit may be shared with Shopify and relevant partners and may be processed in countries outside your own.

Shopify may also offer enhanced features that use data from your interactions with our store and other merchants on Shopify. In those cases, Shopify acts as the controller for certain processing activities and handles related rights requests.

For more information, you can view Shopify’s consumer privacy information via Shopify’s official privacy resources.

6) Third-Party Websites and Links

Our website may include links to third-party sites. If you leave our website, their privacy practices apply. We are not responsible for the content, privacy, or security of third-party websites.

7) Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, contact us and we will take appropriate action.

8) Cookies and Similar Technologies

We use cookies and similar tools to operate our site, remember preferences, analyse traffic, and support marketing. You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

9) Data Security and Retention

We use reasonable security measures to protect personal information. However, no website or transmission method is completely secure, and we cannot guarantee absolute security.

We keep personal information only as long as needed for purposes such as fulfilling orders, maintaining accounts, meeting legal obligations, resolving disputes, and enforcing policies.

10) Your Rights and Choices

Depending on where you live (including the UK/EEA), you may have rights such as:

  • Access: request a copy of your personal information

  • Correction: ask us to fix inaccurate information

  • Deletion: request deletion in certain circumstances

  • Portability: request transfer/copy in a usable format (where applicable)

  • Marketing choices: unsubscribe from promotional emails at any time (order/service emails may still be sent)

To exercise your rights, contact us using the details below. We may need to verify your identity before processing requests. You may also appoint an authorised agent where allowed by law.

11) International Transfers

Your information may be stored or processed outside your country. If we transfer personal information outside the UK or EEA, we use recognised safeguards such as Standard Contractual Clauses or other lawful mechanisms, unless the destination country is deemed adequate.

12) Complaints

If you have concerns about how we handle your personal information, contact us first and we’ll try to resolve it. Depending on your location, you may also have the right to complain to your local data protection authority.

13) Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and update the “Last updated” date.

14) Contact Us

For privacy questions or requests, contact:

Store Name: Marovella
Address: 28A Dundas St, Edinburgh, EH3 6JN, United Kingdom
Email: sales@marovella.com
Phone Number: +447871071773

Response time: 30 minutes - 24 hours

Opening Hours:

Mon-Fri: 10:00am-18:00pm GMT
Saturday and Sunday: Closed